Position Overview & Specifications

This global role manages the operations behind all of the performance media channels. Working alongside the channel leads; legal; procurement, finance; IT; media agencies and platforms the aim is to improve our media efficiencies considerably through innovation and an exceptional use of data to support all performance.

Key Responsibilities


  • Align with local China team to deliver commercial KPIs and support trading of 3rd party platforms (Tmall, etc)

  • Partner with the data & analytics team to define ongoing attribution, implement the performance roadmap (tagging, legal requirements, etc) and main reporting

  • Establish and maintain data strategies that support and power the performance media channels

  • Manage innovation and new partner projects, working with multiple teams

  • Support the wider test & learn program

  • Establish and grow relationships with internal and external partners

  • Support on channel specific projects

Qualifications


  • Previous experience working in a media operations role

  • Experience within Performance Media

  • Must be resourceful and highly organised with an ability to learn and work independently

  • Excellent communication, writing and analytical skills (Keynote, Excel, etc)

  • Strong knowledge of digital marketing platforms such as Google & Meta

  • Experience with marketing channel attribution

  • Working knowledge of Tmall would be preferable